My career

Three years in SEO — from a growth marketing internship in a startup incubator to end-to-end consulting for French and international brands. Read from the bottom up.

May 2026 – Present

SEO Consultant

Eskimoz
Lyon, France

Semantic Strategy

Semantic and competitor audits (SERP analysis, share of voice, search intent), keyword targeting strategies, topic-cluster expansion, new search opportunities, and leading SEO page creation.

Site Architecture & Migrations

Complete website architectures (national and local structures, internal linking, intent-to-page mapping) and SEO specifications for development teams during redesigns and migrations.

Technical SEO

Technical audits covering redirection plans, Core Web Vitals, rendering analysis, hreflang implementation, international SEO, and indexability.

GEO & Authority

Visibility audits across generative search engines (GEO/AEO), with on-page and off-site recommendations, including authority building and link acquisition strategies.

Local SEO

Multi-location Google Business Profile optimization, entity stacking, NAP citations, and geographic SEO architectures.

UX & CRO

SEO-focused page templates and wireframes at the intersection of SEO, UX and CRO, so high-ranking pages also maximize conversions.

Sep. 2025 – Apr. 2026

Independent SEO Consultant

Freelance
Remote
  • Owned sites & link monetization — acquisition of expired domains (historical analysis, metrics), technical restructuring, content creation, and monetization through link sales.
  • Local SEO & lead gen — niche selection, creation and optimization of Google Business Profiles, local strategies for lead generation and resale.
Sep. 2024 – Sep. 2025

SEO Consultant

Primelis
Levallois-Perret, France
  • End-to-end SEO strategy (kick-off to operational follow-up): semantic analysis, content optimization, site restructuring and organic-potential expansion. GMC optimization for e-commerce clients, GEO and Reddit strategy for lead-gen clients.
  • Technical SEO: resolution of critical issues (crawl, rendering, HTTP responses, hreflang) and ongoing site-health monitoring.
  • Link-building campaigns ($10k/month, ~30 links): keyword/page targeting, link acquisition, outreach & monitoring.
  • SEO watch: tracking emerging trends and sharing strategic insights across the Business Unit.
Results Equijumpltd.com — +1,074% organic revenue (Q1 2025 vs Q1 2024), +107% non-brand clicks  ·  GoPerfect.com — ×4 leads/month, +446% clicks (Q2 2025 vs Q2 2024)  ·  PODS.com — +36% non-brand clicks (Q1 2025 vs Q1 2024).
Mar. 2023 – Aug. 2023

SEO / Growth Marketing Intern

BIC Innov'up / 4B
Nîmes, France — startup incubator
  • Defined user personas, built conversion funnels, structured site architecture, applied brand design, and created blog and landing pages.
  • Executed the SEO strategy: keyword research, content production, performance analysis and optimization.
  • Built and automated email-marketing workflows with Mailchimp, and took part in UX brainstorming.
  • Improved lead generation, retention and search visibility through targeted content and technical adjustments.
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