Client Overview

Context

E-commerce retailer specialized in Horse riding equipments and clothing.

Problematic

Website quite empty: both in terms of structure, but also in terms of UX and SEO elements/optimisations within the pages.

Process

• Optimising the existing meta-tags within the pages, developing the content within pages and implementing good SEO practices to increase UX and CVR
• Semantic study to develop the spectrum of pages by creating, while improving the website structure and internal linking
• Optimise the pages thanks to structured data, and optimizing GMC product feed

I — Structure and Semantic Analysis

Crawl and Understand the Structure

Semantic Study

II — Optimisation of the Website

On Page SEO Optimisation

GMC Feed + Structured Data

III — Linkbuilding Campaign

Define Business Priority

Launch the Campaign

Results

Great Increase of Organic Revenues

Q1 2024 vs Q1 2025: +1074%

Global Clicks & Organic Search Revenues Jumped

Global clicks and Organic search revenues jumped significantly across the board.

Revenue Growth Details

Detailed breakdown of the organic revenue increases over time.

Both Branded and Non-Branded Clicks Increased

Consistent growth in both branded and non-branded search traffic.

Non-Branded Search Performance

Detailed view of the non-branded clicks growth trajectory.

Better Ranking on Key Business Keywords

Those are keywords (and their ranking URL) that were: Identified as Business priority, Particularly optimized, Pushed thanks to link building strategy.

Overall Campaign Success

Comprehensive view of the full SEO campaign results for Equijump.

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