Client Overview

Context

E-commerce retailer specialized in printed clothing, with seasonal sales driving marketing strategies.

Problematic

Website quite empty. Lack of collection pages and need to expand the spectrum — need to optimize the product naming and open a GMC feed on the US market — optimize the Website's structure — Improve the UX and internal linking.

Process

• Optimising the existing meta-tags within the pages, developing the content within pages and implementing good SEO practices to increase UX and CVR
• Semantic study to develop the spectrum of pages by creating, while improving the website structure and internal linking
• Optimise the pages thanks to structured data, and optimizing GMC product feed + creating the US one
• Add new products on website/GMC

I — Structure and Semantic Analysis

Crawl and Understand the Structure

Semantic Study and Opening New Collections

II — Optimisation of the Website

PDP Recommendations

On-Page Optimisation

GMC Feed + Structured Data

Content Creation on PLP

Results

Great Increase of Organic Visibility

Impression share aligned with the rollouts of the new collections and optimized PLPs.

Better Ranking on Key Business Keywords

Consistent, better ranking on highly competitive key business keywords directly influencing revenue.

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